This seemingly simple sales funnel template uses the incredible power of so-called “micro-commitments” via interaction with a survey to drive users through your sales funnel. Inducing micro-commitments was pioneered by researchers such as Prof. Robert Cialdini (also known as “Godfather of Influence”), Regent’s Professor Emeritus of Psychology and Marketing at Arizona State University. This strategy addresses the axiom that a new customer will always have reservations about purchasing from a business the first time. Prof. Cialdin’'s work conclusively demonstrated that this major stumbling that can be overcome by getting them to first make small engagements with the business, for example participating in a survey, signing up for a free trial, or making an initial micro-payment of a few dollars to try out a service. Once these simple interactions have occurred, the customer is psychologically more disposed to further, more significant interactions with the business, such as a full purchase. (For a fascinating deep dive in the science behind this we thoroughly recommend his book, Influence: The Psychology of Persuasion).
Hi Gina, Thanks for your comment and sharing your thoughts. Hiring an expert developer is always good, but it does have its challenges. Financial investment is just one of them. It's not a big problem if a company is well established already and is cash flowing to re-invest its profits into technology. But not all companies have that level of budget to commit, and not all companies are well established (yet). A lot of users are just starting out and just don't have that level of resource to get their websites off the ground. In such circumstance, I think our list above makes a lot of sense. No doubt, your comment is also valid, but I think that's more applicable for well established businesses. We have a full discussion of the cost of building a website that compares the cost of hiring a developer versus using a DIY website builder such as the ones I suggested above. I also wrote an article about the idea of hiring a designer / developer - when it's appropriate, and when it isn't appropriate. It's just my own view and what I would advise my friends and family if they were to ask me. Of course, every single person that's looking to build a website has different needs, motivations and resources. Thanks for adding to this discussion! Jeremy
Having seminars on the internet has been very popular and is used by a lot of people. This is a way to connect with your audience and reach out to them even though they are miles apart. It is an effective way to actively connect with them and that’s why the webinar template is a unique feature of sales funnels. It entices your audience to join or avail of your products because of your presence and make them signup.
Jekyll is a static-site generator, which lets you create your content as text files that can then be inserted into folders. Once your files are created, Jekyll enables you to build the shell of your site using the Liquid template language. Jekyll stitches your content with the shell, creating a static site that can be readily uploaded to all server types.
This funnel uses the “Urgency Principle” highly effectively, in this case using Scarcity (the page offers a limited number of vouchers and updates the number as it decreases in realtime) rather than Urgency (a countdown until an offer expires). Scarcity and Urgency are among the most effective tools for inducing rapid action on the part of a customer. When there’s limited numbers of a product its perceived value increases. This principle is evokes the powerful emotion of fear – in this case the fear of missing out on a good deal.
A sales funnel only works if people actually enter the sales funnel. To get those people, you either need an audience (your email list, blog readers, podcast listeners, social media followers, etc.), or a willingness to hustle and/or spend money on ads to get people into the funnel. Until you get people into your sales funnel, it won’t convert anyone.
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The one thing you didn’t discuss much in your article is how easy for the client it is, using the CMS *after* the developer walks away. One reason I love WP is I can show you how to add a new blogpost in 10m flat, regardless of your tech ability – and barring that, set up an email drop so it’s even simpler. October fits the mold of Joomla, Drupal, and a few others with a learning curve that’ll be quite a bit steeper for some clients. ClickFunnels Alternative | SAVE $3240 With THIS Alternative For WordPress!